“I am working towards my plans for a greener future in fashion and for this I want to study in France soon. I need a simple bank account with zero fees and trustworthy.”
![https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f1b844d3-38aa-453e-b0f7-8653c15040e7/user-journey.png](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f1b844d3-38aa-453e-b0f7-8653c15040e7/user-journey.png)
Carolina, the greener stylist
- Carolina, Fashion Designer, 24 yo, is a young professional who wants to do a Master in Sustainable Fashion Innovation
- She needs to organize finances, know what expenses to cut and save money
- But, there are too many bank options to choose from
- Many banks support causes controversial to her beliefs
- She needs to find a bank that has ethical and environmental concerns similar to hers
- Wish to find one with a friendly app, with good way of display infos
- For the moment, a beginner account with zero fees, a simple one
- She is afraid of getting hidden taxes, fees or other expenses
- Get credit approval even in he beginning of her professional career
...
- She sees the news announcing N26 in Brazil
![https://s3-us-west-2.amazonaws.com/secure.notion-static.com/98cd9b3c-8aa3-4025-b628-7b6bc1c59541/Screen_Shot_2021-01-04_at_09.52.00.png](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/98cd9b3c-8aa3-4025-b628-7b6bc1c59541/Screen_Shot_2021-01-04_at_09.52.00.png)
- She sees an advertisement on Instagram
- Clicks on the N26 page of Instagram and finds out her cousin Marina and her best friend João, who live in Germany and France, follow the page
- Talk about and find information about the bank with her friends
- Get with a good impression, and plans to search for
....